


Why 84% of Execs Say Custom Solutions Outperform Off-the-Shelf
Jul 14, 2025
BCG, How CIOs Can Create Value with Generative AI ( https://www.bcg.com/publications/2023/how-cio-can-leverage-gen-ai-for-software-development )

According to a recent study by the Boston Consulting Group (BCG), a staggering 84% of executives believe that custom AI solutions outperform off-the-shelf products. This represents a significant shift in perspective, as businesses increasingly recognise the value of tailoring AI to their specific needs.
The first insight from the BCG study highlights the rise of generative AI in software development. Generative AI opens up new possibilities for businesses, allowing them to design bespoke solutions that align with their strategic goals. As a result, companies can optimise their business processes, drive efficiencies, and gain a competitive edge in the market.
The second insight reveals that custom solutions are more effective not only in meeting business needs but also in value creation. Given that these solutions are designed with the specific context of the business in mind, they are inherently more adaptable and effective in meeting the unique challenges and opportunities that the business faces.
Looking to capitalise on the benefits of custom AI solutions? An actionable tip is to start small. Rather than overhauling your entire system, identify a specific business process that could benefit from automation. From there, develop a custom AI solution to address this need. This approach allows for manageable implementation, testing, and refining of the system before scaling it up.
In conclusion, the tide is turning towards custom AI solutions. These bespoke systems are not only more effective in meeting the unique needs of businesses but also play a crucial role in driving value and competitive advantage. Are you ready to harness the power of custom AI solutions in your business? [Contact us](http://pixelatebusinesssolutions.com/contact) at Pixelate Business Solutions to discover how our decade of expertise in AI business process automation can help you succeed.
According to a recent study by the Boston Consulting Group (BCG), a staggering 84% of executives believe that custom AI solutions outperform off-the-shelf products. This represents a significant shift in perspective, as businesses increasingly recognise the value of tailoring AI to their specific needs.
The first insight from the BCG study highlights the rise of generative AI in software development. Generative AI opens up new possibilities for businesses, allowing them to design bespoke solutions that align with their strategic goals. As a result, companies can optimise their business processes, drive efficiencies, and gain a competitive edge in the market.
The second insight reveals that custom solutions are more effective not only in meeting business needs but also in value creation. Given that these solutions are designed with the specific context of the business in mind, they are inherently more adaptable and effective in meeting the unique challenges and opportunities that the business faces.
Looking to capitalise on the benefits of custom AI solutions? An actionable tip is to start small. Rather than overhauling your entire system, identify a specific business process that could benefit from automation. From there, develop a custom AI solution to address this need. This approach allows for manageable implementation, testing, and refining of the system before scaling it up.
In conclusion, the tide is turning towards custom AI solutions. These bespoke systems are not only more effective in meeting the unique needs of businesses but also play a crucial role in driving value and competitive advantage. Are you ready to harness the power of custom AI solutions in your business? [Contact us](http://pixelatebusinesssolutions.com/contact) at Pixelate Business Solutions to discover how our decade of expertise in AI business process automation can help you succeed.